My work is unique in that it includes brand strategy as well as implementation. My sessions are also practical and generative. When we’re in a session together, I’m often building something you’ll use.

Brand Guides

Brand Guides

These are roughly 20-page documents that become assets to brands for years to come, solidifying various aspects of your identity across several platforms.

Unique Content

Whether we’re starting from scratch or rebranding an account that got off on the wrong path or never got due attention, it’s my passion to rework your Instagram, from your bio line to your content buckets, story highlight buttons, social logo, and more.

Brands ask me to create what I call “core content,” which is content that becomes a primary expression of the brand. Here’s an example from Poppy. Not just blog content, instead here you’ll find my copy for the brand’s twelve floral color palettes, or in the second example, a 2023 Floral Trends Report.

Brand Identity

I’m known for bringing brands that “it factor,” from the ground up. This begins with conversations with you about your influences— from music to books to your personal life and story. Then I build out the key textures, colors, themes and language that represent your brand, beginning with a moodboard on.

IG Rebrands

Brands rely on me to do all their UX copywriting for mobile and browser launches of apps. I take responsibility for all language that users touch, from small-print data agreements to storytelling, instructions, buttons, App Store text, and often press launches.

UX Copywriting

Additional Services & Specifics

Brand Audit

I review where your current brand is on all platforms, do a competitor analysis and scope of market, and give you feedback on where your branding is performing and not.

Social Media Audit

I review your presence on all platforms, review analytics, do a competitor analysis and give you feedback on performance.

Newsletter Creation

I help you build up your email list, and build out a newsletter strategy for you based on my understanding of your goals and expertise.

Brand Proposal

I envision a new direction for your branding based on conversations with you, provide a moodboard and adjust until you feel amazed by the vision we’re setting.

Brand Implementation

I start to enact the vision on a variety of your platforms, including your social media, website, packaging and wherever else your brand shows up to viewers.

Social Media Proposal

I propose a more effective approach, including a new aesthetic, functionality, and more, based on my review.

Social Media Implementation

I either manage the account myself temporarily, or gently train one of your internal employees on the new approach.

Newsletter Implementation

I am passionate about managing newsletters for clients myself, and love obsessing over analytics. Especially if you have active users, I’m in.

Press and influencer partnerships

I build out a quality press list for you, and get you on a cadence of sharing your news and products with editors, influencers and icons.